Sales Blog for Sales and Sales Management

 

Something is always brewing if you are in sales.  In our module 'Building Advocates', we describe the clients in your sales world as either: gone, looking, leaving, loyal or advocates.  So, what is brewing in your sales world? 

At Anthony Cole Training Group, we've had a 'brouhaha' over our 'Sales Java' brand. Apparently, Sun Microsystems feels we are a threat to their 'brand' and has ordered our sales training and development company to cease using the name "Sales Java" by May 7th. Well, I knew we were having an impact and thought we were becoming important in the world of sales training, sales management and sales environment development, but not important enough to warrant this challenge from a multi-billion dollar IT company. Funny thing is that we aren't even in the same industry.  Not even close. Sure, they have to 'train' people on how to use 'java', but that's it. Oh well? 

 With that said, you can still expect the same great information, communication and ahead-of-the-curve, outside-of-the-box Sales Java blog, Sales Java newsletter and our world famous Sales Java audio postcard; however, it will be with our new brand  'Sales Brew'.  I see this as exciting as we can now take a different view of performance issues by using 'coffee' terminology. As an example, instead of sales pipeline, we will focus on 'what is brewing?'  Your sales results will either be 'decaffeinated - below full strength', or 'double shot - exceeding goal by 15 to 25%'.

My point here is that something is always brewing in your sales business, or at least it should be.  If not, just like coffee, you get cold and stale and nobody wants that. When something boils over, such as what happened here at world headquarters, you identify the options, make some changes with minimal impact and move on.  Go sell something.

I welcome you to pass this on, continue to use us to help you build your sales team or sales practice, and by all means, occasionally sit back and enjoy a 'hot' or 'cold' brew.