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Sales Strategy and Execution
As I approach the 10th tee I look down the fairway and read the slope of the fairway, the angle of the dog leg and the elevation of the ‘position a' landing area. I then select the appropriate club to execute my perfect shot, address the ball, swing and hit the ball cleanly:
Into the woods.
As my good friend Whitey Kollmeier says, "That execution thing is overrated". Certainly, he says that in jest, but it brings up the issue of how so many salespeople spend time on ‘sales strategy' stuff and yet fail to execute on the strategies.
My point today though isn't around the execution of your sales process. My focus is on strategy development for your sales opportunities. The process is not complicated, but it is critical to improving your success of converting appointments to opportunities. In other words, using Dave Kurlan's example in Baseline Selling, you want to get from first to home, but you just can't go straight to home. You must have touched 2nd and 3rd bases and eliminated all possibilities of getting picked off.
This requires strategy. The ‘pre-call strategy' is simple:
Establishing this information and process up front will help you close more business more quickly, not because the pool of qualified prospects has increased, but because you will have stopped wasting time with non-prospects.
Tags: Sales Skills, Practice Management, Prospecting, Selling, Sales Strategies, Sales Strategy, Sales Tools, Skills, Increase Sales, How to Increase Sales, Sales Development, Sales Process, Sales Results, Sales Techniques, Sales Tips, Sales, Sales Coaching, Sales Activities
posted @ Thursday, June 26, 2008 1:39 PM by Ron Towns
posted @ Tuesday, July 01, 2008 8:25 AM by
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