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9 Coaching Keys to Sales Success

  
  
  
  
  

It could be 3 keys, 6 keys or 9 keys to sales success.  I don't want to get hung up on the number of keys to sales success.  What I do want to focus on and what I would suggest sales managers to focus on is this:  Of these 9 keys which ones are you familiar with, executing on and have the right skills for?  It's one thing to be aware of what you should be doing, it's another thing to be aware and executing, it is REALLY quite another thing to be doing the right things the right way.  Ultimately that IS the key to coaching your team to sales success. 

keys to sales success

Here are the 9 Keys that we focus on;

  1. Consistently coaches skills and behaviors
  2. Ask sales people quality performance and results questions
  3. Effective at getting commitments from sales people and prospects
  4. Effective sales call preparation and debriefing
  5. Effective joint calls with reps
  6. understanding and coaching of major performance factors that influence sales skill execution
  7. Understanding and coaching of the crucial elements that drive sales results and sales growth
  8. The ability to demonstrate and role play effective selling steps
  9. Effectively attracts, identifies, hires and on-boards new hires.
The terminology might be different then what you are using, have read about or have learned to execute.  But mastery of these 9 keys would help any sales manager in any industry have a more productive and more effective sales team.  Over the next several days I will continue to post different ideas and thoughts on these 9 keys.  In the meantime you might consider evaluating how you are doing in these 9 areas.  One way to do that would be to go to some of the links below to determine how well your sales team is performing. That will give you a strong indication of where you might need some additional focus or work.  Also take a look at the links that take you to the Objective Management Group and their battery of tools to improve sales effectiveness.

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COMMENTS

Thanks - I think I will bring this up at our next meeting and ask everyone to evaluate themselves and brainstorm on how we can improve. We are working on improving our in-house efficiency using integration applications that link our project management software (Clarizen) to our sales force login. So far, it is really helping us be more efficient and work better as a team.

posted @ Tuesday, December 13, 2011 4:14 AM by Rebecca


Good job Rebecca. It is always important to evaluate 'where we are' to make sure we can get to 'where we want to be'.

posted @ Tuesday, December 13, 2011 6:54 AM by Jeni Wehrmeyer


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