sales management and sales experts
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Tony Cole, Founder and CEO of Anthony Cole Training Group
I work with CEOs that are afraid of what the current economic environment will do to top line sales revenue. Certainly they can get more creative with expenses, but eventually that will have a negative impact on leveraging new opportunities. It doesn't take talent to cut expenses; it is a math formula. However, it does take talent and creativity to drive new business sales when markets are like they are today. That is where we come in.
At Anthony Cole Training Group, we use an assessment built and constantly perfected by Objective Management Group. The assessment and the resulting findings provides information about sales strengths, sales weaknesses and sale skills as they relate to 21 core sales competencies. My question today, and in 2 additional blog posts, will be: How are you addressing these core competencies in your sales development program (either individually or corporately?) If you are reading this as a participant of one or our training programs, then this information will have a tone of familiarity, so you will be able to relate to the content. However, you may have been more recently focused on technique rather than the core issues that may be hindering your sales success. I encourage you to read these posts and identify how they can be additive to your current program. If you are not one of our participants, feel free to go to our website and take the sales grader to find out how you are doing against best practices in sales. Here are the first 7 core competencies:
The best thing to do is to pick just one of these that seem to be the area where you need the most work. Tackle that one first. Not the one that is easy, but the one that will have the most positive dramatic impact on your business. And if you need me call me @ 513 791 3458.
Tags: sales development, sales process, sales assessments, training sales, sales competencies
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