In this blog post, we pray for the health and safety of those at risk or sick during this time in human history.
We also discuss that NOW is the time to ensure that your sales growth efforts are stronger than ever to help increase sales in 2020 and beyond!
"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." - Charles Darwin 1809
I don’t mean that as it relates to the Covid-19 virus, though the expression will certainly bear that out during this pandemic. For those that are sick or know those that are sick or at risk, we at Anthony Cole Training Group pray for your health and safety. In the meantime, there is the business of trying to keep your business alive as well as the businesses of your clients.
To that end, I’m referencing Darwin’s Theory of Evolution. If you Google “Only the Strong Survive”, here is what you may read:
“Natural selection is the theory that only the strong survive. For example, the animals that can outrun their predators live to pass on their speedy genes; the slow are eaten.”
When the markets go down, the competition for market share gets aggressive and companies are faced with making budgets and decreasing revenues.
NOW is the time to make sure that your sales growth efforts are stronger than ever. If you don’t put time, money and resources into sales then you will have a difficult time surviving. You might survive but the climb back up will be long and painful. It is CRUNCH time!
I recognize that crunch time might mean tightening the financial / budget belt and eliminating "non-essential" expenses. That list normally includes but is not limited to:
As you go about crunching those numbers, consider the following:
As you go about crunching, one thing we recommend is strategically pairing down your sales team to improve your ROI and profitability DRAMATICALLY. As an example, 3 years ago we assessed a commercial lending group of 60 lenders. Of the 60, this is how the numbers worked out:
My strategy here isn’t to offer early retirement in order to manage expenses but be more strategic in who you let go. Look at the right numbers and not just years of service or those close to retirement. Additionally, you should consider how you go about new hires. Yes, you should be hiring now. Many companies will downsize the wrong people for the wrong reasons. Now is a great time to pick up great sales talent.
Again, you want to be selective. By using the Objective Management Group pre-hire assessment, you can accomplish a couple of critical objectives:
Finally, you must make the decision that training and developing this current team that hasn’t experienced these competitive conditions before is critical. To accomplish what you can, take advantage of technology and distance conferencing to improve the skills of your team and change their behaviors.
No longer do you have to pull people out of the field into a conference room for a full day to have an impact on sales skills. With a micro-focused strategy to address specific “choke points” in the execution of your sales process you can conduct 90-minute sessions that involve drill for skill, role-play and strategy development.
Yes, you will take action over the next several days, weeks and probably months to outrun the competition and not be eaten. But to do that your sales organization must be faster and stronger than ever before.