What does it take
Lead Generation Equation: Effort +Effectiveness = Leads
Hiring the right
- Knowing what skills and behaviors to look for in a new candidate
- Having a system and process to find these special people
- Assessing and interviewing for the critical ‘hunting’ skills
But it’s not that simple. Every president and sales manager I’ve talked to over the last year, tell me that the biggest challenge their
If you’ve read my posts in the past you may have stumbled across one that talks about growing up on a blueberry farm in Hammonton, NJ. Little did I know at the time that my early life would help me better understand the world of selling. Growing up on a farm is about surviving. Our family survived season after season, year after year. We were never rich, never had extra money, were never able to save for a rainy day much less put money away in a retirement account. Surviving then (and probably now for most of those who work in farming) required three important skills and behaviors and discipline to be successful.
I assure you that none of the following three “lead generation and selling” activities were easy. These activities required a commitment to succeed, a not-an-option mindset, specific skill sets and a vow to do everything possible to succeed.
- Hunting – my dad hunted, had to hunt, to put food on the table for six of us.
- Farming – we grew blueberries,
peachesand strawberries. Mom and dad senthours canning peaches and freezing strawberries and blueberries so mom could make pies in the winter. They also bartered for tomatoes from neighbors and other local farmers and canned jars and jars of tomato puree.
- Trapping – Years after I left the farm my dad started trapping muskrat and fox to make money from the pelts and had a garden that supplied their winter supply of canned vegetables. He also had a friend in one of the local rangers who would casually mention when there was fresh deer meat nearby.
Growing sales requires
When we assess sales talent within an organization or screen sales candidates, we help our clients minimize the high costs of hiring ‘ghosts' with findings in several important areas that help determine if the
As you can see from the exhibit below, very specific skills are needed to be a successful hunter. A hunter must be able to get past “gatekeepers” to reach decision makers, attend networking events and consistently prospect.
But look at all the ‘stuff’ that you may not have known are critical to generating enough leads. Generating leads today includes additional skills and aptitudes, as well as traditional people skills and aptitudes. Examples include: Uses sales 2.0 tools, gets referrals from customers/network, has no need for approval, WILL Prospect!