ACTG Sales Management Blog

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Social Media & Selling - "Catch Them All"

Posted by Tony Cole on Wed, Jul 20, 2016

Guest Post By Alex Cole, Recruitment Specialist, Hire Better Salespeople


Unless you’ve been living under a rock, I’m sure you have all heard about the newest craze- Pokemon Go. If you haven’t, then I’m sure you’ve seen random herds of people walking around with their noses in their phones. Well, that’s because the newest and “greatest” game has graced 2016 with its presence.

Though I am not personally a proponent of the game, I have to give it credit for the impact it’s had on our community over the last week. People are getting out, getting exercise and socializing with other people, who are doing the same exact thing as them!

There are two categories of people here - those of us who sit back and chuckle at those running around trying to catch an imaginary character or those getting out and actively trying to “hunt” them down.

So, how is this relevant to you and what does it have to do with selling?

Typically, salespeople are good at one of two things- relationship building or social selling. Social selling is utilizing social media outlets to: share posts, give business updates, recruit new hires and prospect for new leads, stay connected and many other things. Those outlets include sites such as LinkedIn, Twitter, Facebook, etc.

Anthony Cole Training Group partners with Objective Management Group primarily for their highly predictive sales assessment. One of the things that their sales assessment tests for is one’s ability to utilize social selling tools. The experiment OMG conducted included the following theory:

“Those that are not good at relationship building will be better at selling socially.”

After comparing 5,000 pieces of data, they’ve concluded this: 11% of salespeople are good at social selling, 16% are good at relationship building and only 5% are good at both. That means 68% of salespeople are ineffective at both social selling and relationship building.

I would say those are pretty concerning statistics. Do your salespeople stink at building relationships? If they do, are they at least good at selling socially? Per the statistics mentioned, it would not appear that way. So, how do you fix the problem?

Well, here are 3 simple tips to help you with your team’s social selling problems:

  1. Make an ACTUAL effort - When people are unsure/frightened/nervous about doing something, they tend not to put in 100%. Change your mindset to be one that says “I can do it” as opposed to “I can maybe do it.”
  2. Set time aside just for social media - I’m on social media 3 to 4 hours per week: writing posts, recruiting for my clients or sharing articles that I find interesting and helpful. If you set time aside and put it in your calendar, you are more likely to stick to your schedule and get it done.
  3. Join groups - It is the easiest step to becoming immersed into the social selling world. Twitter, LinkedIn and Facebook all have communities and chat groups for sales professionals. Joining these types of groups can help you expand your knowledge base, promote your business and get your name out there.

So, next time you see a group of twenty-something year olds wandering around the local park or gym, know they are chasing an imaginary character, but you are chasing the real thing.

Happy hunting!

Topics: social media, pokemon go, selling and social media

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    About our Blog

    Founder and CLO Tony Cole has been working with financial firms for more than 25 years to help them close their sales opportunity gap.  He is a master at using science based data and finely honed coaching strategies to help build effective sales teams.  Don’t miss his weekly sales management blog insights.


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