YOUR BIGGEST UNDETECTED CHALLENGE
One of the biggest challenges, mostly an undetected challenge, is providing coaching that is customized and intentional to the individual need. I say “undetected” because most, if not all, of the time coaching is done based on symptoms:
I could add another 10 symptoms to the list, but I’m sure this has already caused you some nausea. It doesn’t matter if you are a sales manager attempting to do the coaching or the sales person on the receiving end of the coaching, you probably feel the same way. I’m tired of sales training, I’m tired of going to the same classes over and over again, I’m tired of telling my people they have to do a better job at cross-selling, getting introductions, networking and asking for the business.
In the end, everyone is sick and tired because, after all the training time, after all the role-playing and after all the investment of money, you look at the results and not a lot has changed. How come? Well, because you can’t coach TALL.
YOU CAN’T COACH “TALL”
My daughter (recently engaged - thank you) played basketball in 7th grade. She then tried volleyball but found her love of performing in front of others, not on the fields or courts of athletics, but on the stage of music and theatre.
I was watching her basketball practice one day and was thinking she had a chance to be a player on the high school team, but she would need a lot of work on the fundamentals: handling the ball, keeping the ball up when rebounding and pivoting while in the low post. After practice, I went to the coach and asked him what he thought.
Like a lot of coaches who have to address parents when they ask about their child’s skill and potential, he couched his remarks carefully. He stated what I had been thinking about her skills and fundamentals and then he said that she would still probably be a starter. Somewhat surprised, I asked, “How come?” He said, “You can’t teach tall.”
You see, Alex in 7th grade was already almost 6’ tall. She could out rebound people because they simply couldn’t reach the balls that she could reach. She was good enough on defense and blocked out well so she had some things going for her that helped her overcome any weaknesses she had that might have kept a shorter player from being a starter. (Watch this exception to the rule.) Besides, she had dad, a former coach, to keep her working hard and disciplined.
**Note: Alex’s height created an interesting sight on the stage when she played the queen in Cinderella. With her hair pushed up on her head and a crown she was at least 6’4”. The leading man… about 5’4”. It was funny.
INTENTIONAL COACHING IS ALL ABOUT THE ROOT
The thing about intentional coaching is that, in order to get changes in behaviors and improvement in skills, you have to understand the root cause of the problem:
The coaching required to address the symptoms is not teaching them a new technique or process. It is not enrolling them in a wealth certification program. It is not having them take a time management course. The coaching required has to address the root issue. For example...
Problem: I don’t have time to prospect. I have too much account management work to do.
Solution(s): Assign account managers (and they still won’t prospect, they’ll just find another excuse) or enroll them in a time management class.
ADDRESSING THE ROOT CAUSE IS REALLY THIS SIMPLE
SO…that isn’t the answer for dealing with excuses (audio).
The solution is to ask them, “If I didn't let you use that as an excuse, what would you be doing differently?”
This addresses the root issue. I can guess that you’re thinking that it cannot be that simple. I assure you can call anyone of the hundreds of salespeople we’ve coached or salespeople we’ve trained and they will ALL tell you that IT makes a difference. It changes things because you’re now dealing with the correct end of the problem!
KNOW ABOUT ROOT ISSUES WHEN HIRING
Finally, think about the candidates that you are hiring. There are things they have to come to the table with that you cannot coach or you don't have time to coach. Take a look at this screen shot of the sample pre-hire assessment we use to guarantee no more hiring mistakes:
Wouldn’t you want to know in advance that they had desire and commitment to be successful in SELLING? How helpful would it be to know in advance that they will struggle with rejections but they will be great talking about money? Take a look at the next shot:
Even though there are some obvious areas of weakness, this candidate is recommended for hire. (When a hire is made based on a "recommended for hire" finding, like this candidate, 92% of the time that candidate will be a successful sales person.) The benefit of having this information is that, if you were to hire this individual, you would know the extent of your "project" and exactly what you would need to do to help them be successful in your organization.
However, having said that, there are still factors that need to be considered. Look at the work that has to be done... AND notice this: the findins say they are trainable but are not considered coachable. Do you want to take that on? Do you have the bandwidth to take that on? If not, then this is a hire that shouldn’t be made. Now, consider how many of your people today might look like this and what’s that costing you?
Additional Resources:
- How effective is your sales team today?
- What is the best way to hire "no fail" sales talent? STAR Training Program
- Hire Better Sales People - Whitepaper
