ACTG Sales Management Blog

Sales & Sales Management Expertise Blog  

Talent is the Key to Winning Sales Growth Teams

Posted by Tony Cole on Fri, Apr 24, 2020

In this blog article, we discuss the similarities between the NFL Draft and hiring better salespeople and increasing sales.  Like the draft, sales managers must do their best to discover if their potential candidate is a fit not only for the particular sales role, but the organization
as well.

What tests must your next recruit pass to excel on your sales team? What are you doing to ensure that your sales candidates have what it takes to become a top performer? 

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Last night, the first round of the NFL draft took place and here are a few important facts about the event:

  • There are only 224 out of 16,000 eligible draft players
  • Roughly $1.3 Billion in contracts will be negotiated and signed
  • They must participate and attain a certain score in the following;
    • 40-yard dash
    • Bench press (225 lbs x reps)
    • Vertical and broad jump
    • 20 and 60-yard shuttle
    • 3 cone drill
    • Position specific drills
    • 60 interviews in total at 15-minute intervals
    • Physical measurements
    • Injury evaluation
    • Drug screen
    • They Cybex test
    • The Wonderlic test

Not only must the player submit to these evaluations, but keep in mind that their entire college career, has been videotaped.  Statistics on yards, catches, passes, tackles, rushes, etc. are kept and used by professional scouting organizations to determine the likelihood of an athlete having what it takes to make and succeed on an NFL Football Team.

What tests must your next recruit pass to excel on your sales team? What are you doing to ensure that your sales candidates have what it takes to become a top performer?  How much data do you collect, and how reliable is it?  How much interviewing do you do?  And finally, is it consistent enough to eliminate variability in data, thus eliminating variability in hiring and eventually in performance?

In the coming months, I’m guessing that the following are going to happen:

  1. The sales talent pool will be flooded from many industries that suffered partial or complete shut down and had to let people go.
  2. A lot of unqualified salespeople will be hired only to be let go within the following 12 months.

What should you do?

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Take some pointers from the NFL playbook on drafting talent:

  • Know EXACTLY what role you are looking to hire for
  • Know EXACTLY what a candidate has to do in order to succeed in that role
  • Create the ideal job attraction post of the candidate that will execute the role
  • Assess ALL candidates before your interview them for their will to succeed in selling and sales DNA
  • Interview them for most the critical characteristics like:
    • Phone skills
    • Relationship-building
    • Qualifying
    • Closing
  • Have these candidates audition through roleplays and their ability to demonstrate success, recover from rejection and ask questions while listening intently
  • Implement a consistent vetting process that is managed and inspected
  • Prepare them to make a decision when you offer them the position
  • Onboard them as if they are new to the industry and role

I’ve talked to several people today.  All of them told me that they are on a hiring freeze and the companies they work with are also on a hiring freeze. That probably includes you. But this will not last. When it is over, you need to be prepared to act rather than wait until it’s time to start the process all over again. 

Here are some resources to help you hire the best people to be successful in your company:

  1. Access to a free trial of the highly predictive pre-hire sales assessment
  2. Objective Management Groups SmartSizing tool that will help you evaluate who to keep on your team and in which roles

Sign up for a Personalized Demo

Topics: upgrade the sales force, increase sales, assessing sales talent, recruiting sales talent, top sales performers, eliminating variability, hiring top salespeople, building sales team

Leadership Development: How a Mentoring Approach Can Lead to Positive Outcomes & Increasing Sales

Posted by Patrick Kollmeier on Thu, Apr 23, 2020

Guest Blog Post from Gaia Hawkes

In this week's blog post, guest blogger Gaia Hawkes offers her insights into leadership development within sales organizations and explains how taking a mentoring approach can lead to positive outcomes and increasing sales.

In sales and sales coaching, the process of mentorship is crucial to passing on expertise and knowledge to more junior team members. It enables sales teams to drive growth and success, leading to increased performance and sales across the board.

In a previous article on growing a successful sales team by Tony Cole, he describes how certain weaknesses in your sales team can lead to dissent and chaos. For instance, prioritizing your own agenda and being a bad team player can impact the team’s overall success. To remedy this, leaders should act as mentors to improve and change their attitudes. Maryville University explains how a degree in organizational leadership can help you introduce positive change through superior employee training and collaboration.

Being a strong leader and mentor will help your team follow your lead when it comes to driving sales productivity. With that in mind, here are some ways in which developing a mentorship program can greatly benefit your organization.

Identifying strengths matters

If you don’t know where your team members excel, you’re not working with them to achieve their true potential. It may seem basic, but conducting personality tests conducive to learning your salespeople’s unique strengths can give you key insights moving forward.  For instance, if a particular salesperson excels in nurturing and providing for others, you can put them in a role as an onboarding companion for hiring better salespeople. 

In addition, you can find ways to help them use their empathy to work with clients.  Ensuring that everyone feels appreciated and valued will help your employees feel like they are a key member of the team. In the long run, they’ll be more willing to step up and take on greater responsibilities to help increase sales within your organization.

Why empathy matters

Because selling is a numbers-oriented business, sales leaders might put pressure on specific goals and money milestones within the organization. On the other hand, Kevin Kruse describes why successful sales leaders need to show that they care. He explains that apart from dealing with the tasks at hand, you should also take the time to get to know and interact with your team members.

Address them by name, greet them every morning, learn about their families, and ask about life outside of work. Sometimes, outside life gets in the way and affects productivity, but if you’re understanding and approachable, you can help your team members get over these road bumps more quickly.

Why feedback and recognition matter

Without assessing your team’s progress and providing regular opportunities for candid feedback, improvement will be a slow process. An Entrepreneur article on the art of mentorship explains that one-on-one time between a mentee and a mentor is crucial to adjust targets and modify goals if necessary.

Creating a well-designed plan involves identifying the issues at hand, setting realistic sales goals, and providing actionable steps to meet them. Growth can be a challenging process, but by giving recognition and praise where it’s due, you’ll keep your mentees motivated and energized to meet and exceed expectations.

Ultimately, mentorship programs not only steer team members to success, but sales mentors are also rewarded with the fulfilling experience of seeing their mentees succeed. In fact, a 2018 research study on Business News Daily found that 76% of respondents considered mentors important to their success. If you don’t already have one, it’s better late than never to start implementing a mentoring approach within your sales organizations.

Topics: Sales Leadership, Leadership Development, Leadership Skills, increase sales

Why Increasing Sales Leads to Personal Freedoms

Posted by Walt Gerano on Fri, Feb 21, 2020

Achieving the work-life balance sales professionals all hear and dream about starts with having a personal vision and a set of non-negotiable goals.

In this article, we will discuss the 4 must-do sales activities and the characteristics that all successful salespeople share when striving for the freedom of success. 

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Today, I'd like to commemorate the victory and personal freedoms that comes from success in sales.

There are two freedoms that successful people enjoy: the freedom of time and the freedom of choice. You see, when you are always playing from behind, you never feel like you can take time off or treat yourself to that vacation you've been wanting to take.

Successful people aren’t successful by chance or luck. They all have (at least) four things in common.

  1. They all have a vision of where they want to go, starting with the end in mind.
  2. They have a mission. Or, the “how you will achieve your vision” 
  3. Goals become the mile markers that let you know when you’ve “left the road”.
  4. And they have a “WHY”

So, decide what freedoms you want. Determine what those freedoms require. Build your plan to get there.

  • It all starts with your success formula, the behaviors you must execute day in and day out to accomplish your goals.
  • Track your behaviors weekly and be accountable to someone other than yourself (we’re too good at explaining to ourselves why we didn’t do something).
  • Know your SMART numbers- what are the key metrics that really drive your business and learn from them!
  • Build your Unique Sales Approach (USA) that is compelling to the people in your sandbox, or those that fit your profile.

Finally, don’t do all of this and stick it in the drawer. You should review your vision, mission and goals annually and your Successful Formula and SMART numbers quarterly.

Now go out and sell something and celebrate the freedom of success.

Topics: Sales Management Training, increase sales, hire better salespeople, consultative selling, sales effectiveness training, banking sales training, consultative sales coaching, corporate sales training, online sales training, hire better people, train the trainer, online sales management training, sales training workshops, sales training seminars, sales training programs, sales candidate assessment

5 Keys to Successful Sales Coaching & Growth

Posted by Tony Cole on Tue, Feb 18, 2020

In this blog post, we dive into the 5 Keys to Successful Sales Coaching & Growth and the idea that data can help you discover real-time information about your salespeople.  This data allows everyone in your organization to make real-time decisions and real-time and intentional coaching decisions.

If you're looking to increase sales in 2020 and beyond, utilize these 5 keys starting today!

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The article might disappoint you if you are looking for the latest and greatest in financial technology, sales technology, or any kind of technology for that matter.  Data is part of this article but not super BIG Data that you read about in the recent issue of Big Data Quarterly. 

The 5 Keys to Successful Sales Coaching & Growth have more to do with consistency in execution then any specific kind of sales enablement or CRM tool that you use. 

Successful sales executives and managers rely on data because they realize that it can, and will, provide you with real-time information.  The real-time data allows everyone in the organization to make real-time decisions and real-time and intentional (Thank you Bill Eckstrom) coaching decisions.

That being said, the technology and the data is useless unless you have these 5 keys on your sales management "key ring":

  1. Performance Management
  2. Coaching for Success
  3. Motivation That Works
  4. Sales Talent Acquisition Routine
  5. An Effective Selling System 

1.) Performance Management – In our Sales Management Certification and Quick Start Programs, we start with Performance Management.  Performance management should not occupy a lot of time, but must the be the base of everything else that you do. 

Performance management is a process of making sure that you: 

  • Establish consistent metrics to determine success
  • Conduct 1-on-1 meetings where people self-determine what success and failure is
  • Agree to a coaching process and methodology
  • Gather real-time information via Huddles
  • Report the findings of the data
  • Catch people early when they are not performing to the level they committed to

2.) Coaching for Success – Based on the extraordinary discussion and the subsequent Success Formula built for each person you collect via Huddles, you should:

  • Compare actual against the model
  • Identify choke points
  • Determine if outcomes are a result of effort or execution
  • Conduct 1-on-1 coaching sessions to help change behavior or improve skill.

Download "9 Tools to Increase Sales" Whitepaper

3.) Motivation that Works – As you see in the graphic below, salespeople are motivated in various ways.  How could you possibly motivate someone if you don’t know what motivates them or how they are motivated to be successful? 

The Sales Improvement and Effectiveness Analysis (Thanks Dave Kurlan and Objective Management Group) not only identifies the level of motivation for each salesperson on your team, but also tells you what motivates them. 

4.) Recruiting Talent that Will Succeed – There is a big difference between talent that can succeed and talent that will succeed in selling.  If your organizational growth is dependent on organic growth, then you need to have data that will tell you a couple of things:

  1. Is my current team wired and do they have what it takes to grow to the next level?
  2. Assuming you need more horsepower under the hood, then you have to make sure that your new hires have the:
    1. Will to sell
    2. Sales DNA
    3. Appropriate Sales Competencies

5.) An Effective Selling System – Must be staged with milestones to determine your salespeople's progress with their prospects. Too often, companies use a CRM system to get a numeric value of the pipeline and perhaps even values within stages of the pipeline.  However, if your data doesn’t include a numerical component that validates that steps are covered within each stage, then your pipeline forecasts are more subjective then objective. 

Additionally, it is THIS data that provides you insight into the effectiveness of the individuals on the sales team.  

Sales growth must become a priority and not just a problem that you continue to kick down the road.  Continuing to ignore the Grey Rhino will sooner or later cost you.

Are you evaluating sales training programs?  Can we help you find the right approach for your company?  Sign up for a personalized Demo of one of our programs below!

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Topics: increase sales, hire better salespeople, sales performance management, consultative selling, banking sales training, professional sales training, consultative sales coaching, sales force performance management, sales training courses, online sales training, hire better people, insurance sales training, driving sales growth 2020, 5 keys to sales coaching, online sales management training, sales training workshops, sales training seminars, sales training programs

Increase Your 2020 Sales With These 9 Sales Productivity Tools

Posted by Jeni Wehrmeyer on Fri, Feb 14, 2020

It's a new year and we have some new content to share with you here at Anthony Cole Training Group.  If you're looking to increase sales this year and beyond, then you're in the right place!

These 9 Sales Productivity Tools are inspired by practices and systems that improve players and performance.  Selling is a competition, and, as in football, the right team, perfect practice, and planning wins the game and the sale. 

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Download our newest Whitepaper "9 Tools to Increase Sales in 2020" below:

Download "9 Tools to Increase Sales" Whitepaper

Some of these 9 Productivity Tools include:

Practice Schedule- Set a practice schedule for your salespeople to practice sales skills: asking for introductions, qualifying a prospect, maximizing the initial call, etc.

Sales Probability Scorecard- This scorecard is like the yard markers on a football field.  These markers tell you how many yards you must go to score and how many yards you must protect to keep from being scored upon.

Sales Huddles- Just like in football, huddles are a communication system that provide coaches with real-time information so you can make real-time decisions.

Personal Goal Setting to Business Plan- Set goals prior to each fiscal year based upon past year's performance, the competition, experience and sales talent of your team.

Download your copy below!

https://blog.anthonycoletraining.com/increase-sales-2020

Topics: Sales Training, Sales Coaching, increase sales, hire better salespeople, Sales Effectiveness and Improvement Analysis, sales productivity tools, sales effectiveness training, banking sales training, corporate sales training, online sales training, hire better people, train the trainer, driving sales growth 2020, 5 keys to sales coaching, online sales management training, sales training workshops, sales training seminars

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    About our Blog

    Founder and CLO Tony Cole has been working with financial firms for more than 25 years to help them close their sales opportunity gap.  He is a master at using science based data and finely honed coaching strategies to help build effective sales teams.  Don’t miss his weekly sales management blog insights.

     

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