'Tis the season for prospecting, right? Actually, 'tis the season for every sales leader and company to wonder: Are my people reaching out to enough prospects and customers so that we can begin the year strong? The runway is shortening, and this can be a challenging time to reach decision-makers because they, too, may be out of the office or otherwise busy.
As business leaders, we have to accept some of this as the reality of the time of year. Certainly, we don’t want to come off as the Grinch who stole the spirit of the holidays. But does it make sense to put certain sales prospecting tactics in place and inspect them so that you can celebrate both the magic of the season and a robust start to 2025?
Here is a list of sales prospecting tactics that you can find in our eBook, Better Than the Best Prospecting Book Ever. This eBook includes 14 articles written by the Sales Experts at Anthony Cole Training Group to help you and your team stay on track this holiday season:
- Why Prospects Do the Things They Do: Understanding the Customer Buying Motives
- Prospects Do the Darndest Things: Handling Stalls, Objections, Questions, and Embellishments of the Truth
- Do You Speak Prospect? The Importance of Question-Based Selling
- Gone Fishin': Sales Prospecting Plan
- The 4 Keys to Great Introductions
- Identifying Your Ideal Prospect Persona | Selling to Zebras
- The 3 Things Keeping You From Connecting With Your Prospects
- 5 Tips for Asking Your Prospect Better Questions
- The 8-Step Compelling Prospect Phone Call
- Develop Your Sales Pipeline to Increase Sales
- Leaving Great Voicemails: The Key to Outbound Lead Generation
- The 7 Habits of Successful Salespeople
- Relationship Selling is the Key to Your Sales Challenges
- 4 Rules to Help Salespeople Maximize Initial Prospect Meetings
Download the eBook Better Than the Best Prospecting Book Ever and share it with your team. We wish you the happiest of holidays and the start of a great 2025! Let us know how we can help.
