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Go for the “No” Early in the Sales Process

Posted by Tony Cole on Mon, Jun 10, 2019

 In this article, we discuss the theory that a prospect might want what you are selling, if you (as the salesperson) are willing to walk away from the table first.  It may sound counterintuitive but one of the keys for more effective selling is going for the ‘no’ early in the sales process. 

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I learned this concept years ago especially when I was vulnerable to Think it Overs’ (TIO). I would get ‘think it overs’ at several stages in the sales process and maybe you get them as well:

  • On the initial phone call when you’re trying to get an appointment – “Let me think it over, give me a call next week.
  • At the end of your initial meeting – “This sounds really good and something I should consider. Let me think it over and I’ll get back to you in the next couple of days.”
  • When you finish your presentation and you ask for the sale  “You made a very compelling presentation and we are impressed with your depth of knowledge and your very creative solutions to our problems. Let us meet as a group and go over this one more time and crunch some numbers.  Let’s plan on talking next week.

Sound familiar?

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Of course it does and these ‘think it overs’ are what is keeping you from being more effective in your sales process. That’s nice to know or consider but the question becomes, “What do I do about it?” (click here to listen to a 3-minute audio clip on eliminating TIO)

What is important to understand about getting ‘think it overs’ is the mindset of your potential buyer. Your potential buyer will tell you that they need to think it over because:

  • They really don’t intend on making any changes but you impressed them with some information that they want to take to their current provider and see if they can do what you can do.
  • They have a need for approval and instead of telling you they are not interested they want to let you down easy. Telling you they want to think it over gives you hope and get’s them off of the hook until the next time you talk.

To fix the problem, eliminate ‘think it over’ as an option. Let your prospect know that when you finish the next meeting, next conversation, the final presentation, they will have everything they need to make a decision. You can tell them that you will be prepared to answer all of their questions and when you are finished, they will be in a position to make a decision- yes or no. Then simply ask what objections they have to that process.

This one key will help you close more business, more quickly at higher margins.

For more tips on how to uncover a prospects real reason for wanting to 'TIO' watch our Sales Guy Unplugged video on the "Question Behind the Question".

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Topics: sales techniques, effective sales process, sales champion, think it overs, go for the no

What’s Your Funniest Sales Story Ever?

Posted by Tony Cole on Mon, Nov 12, 2018

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I'm heading to a sales training session about 12 years ago.  It's a client in downtown Cincinnati and I've been working with them for two years.  They know me as a high energy, enthusiastic and entertaining sales trainer.  In other words, I stand up, I move around, I'm engaged, I role play, we learn a lot and people make more sales.

I'm running late this one particular day, so I grab a chocolate chip bran muffin (These are the best bran muffins made in the world and they are made by my wife, Linda.) and a bottle of Gatorade then off I go.  It is early, about 6:45, and it is dark, mid-January.

As I am driving and eating, I sense that something has fallen from my muffin onto my lap or more accurately under the crotch of my pants.  My best hope is that it is a piece of the bran muffin.  My worst fear is that it is a chocolate chip.

I get to the office early. Thank goodness no one else is there yet, and so I sprint to the men's room only to discover my worst fear.  As I turn around and look at my "disaster khakis" (They are called this because it seems that I always come home wearing some food on them somewhere), there in exactly the right spot on the back of my pants is a notable brown spot that will easily be seen by anyone behind me.

I get to the training room, set up my flip chart with my notes, the white board with further information and then firmly plant myself in the chair at the head of the conference table and I do not move again for the next 3 hours.

Now, I don't know what the participants thought.  Surely they had to find this strange as I never sit down during a session.  Certainly, I was polite as I shook hands with them as they left.  Then and only then did I find a way out of the office with my spot undiscovered by any of my participants. I immediately go home and rid myself of the disaster khakis once and for all.

So, what is YOUR funniest sales story ever?  We know that you have one!  What we're looking for here is a little fun over the next several weeks.  We would love for you to share with all those that view this blog your funniest or most embarrassing sales moment, sales call or selling situation.  After 30 days, we will announce a winner for this years' "Funniest Sales Story".

Come one, come all, let's have some fun.  As a matter of fact, I will call on our CMO, Jeni Wehrmeyer, to share her story.  It may be one of the funniest of all!

 DOWNLOAD our FREE eBOOK -   Why is Selling So #%&@ Hard?

Topics: sales people, sales techniques, training sales, inspirational, sales problems

Election Day 2008 - 5 Votes for Better Sales Success

Posted by Traci Powers on Tue, Nov 04, 2008
 

It is Election Day and arguably the single most important Presidential Election of our lifetime. In the spirit of making decisions that make a difference, here are 5 decisions to make that will impact your sales success:

  1. Vote to have clear and extra-ordinary goals. There is something inspiring about having goals and making them extra-ordinary. As Walt Disney said, ‘dream the big dream, there is nothing in small dreams that stir the blood.'
  2. Vote to be a leader within your peer group and be the dominate player in your market. Too many times I hear, ‘we are not the dominate player in our market'. So, what does that have to do with you deciding that you will be the dominant player in your market place? All of you have the product selection, the support and the resources to be the dominant player. Vote for yourself to be that kind of player.
  3. Vote to get decisions from prospects. In other words, get them to vote. Today you can't go to the polls and say, ‘let me think about it'. No, all the thinking has been done. Today you take action and decision making takes place. You can do the same thing with prospects. Ask them to do all of their thinking before you show up so that they are armed with questions, you are prepared to answer them and when done, people can decide. Yes or no is ok, but vote.
  4. Vote for prospecting. You have to understand that you can't get people to choose you unless you are out their campaigning for yourself. Establish your brand by getting into the market. Let people know who you are even if you don't get the appointment. If you call them and let them know who you are the first time, then the second call gets easier.
  5. Vote to qualify who you will work with. Not everyone is someone that fits your vision, mission and goals. Not everyone in the market place qualifies to pick you as someone they want to work with or represent them. You can't approach the market place hoping that you can serve all the people all of the time, it just isn't going to happen. Decide who you are best suited to represent and then do that to the best of your ability.

Thanks for listening to my stump speech today.  Go VOTE!

Topics: Prospecting, Selling, Sales, sales techniques, How to Sell, How to Increase Sales, increase sales


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    Anthony Cole Training Group has been working with financial firms for close to 30 years helping them become more effective in their markets and closing their sales opportunity gap.  ACTG has mastered the art of using science-based data and finely honed coaching strategies to help build effective sales teams.  Don’t miss our weekly sales management blog insights from our team of expert contributors.

     

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