Regardless of the current state of business, it is easy to get caught up in managing day-to-day tasks. It's also easy to lose focus on the end goal and continue to take the necessary steps to move your business forward.
If you and your organization need to thrive and not just survive, these 7 things can and will help!
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With so much noise about the current environment, I wouldn’t blame you if you stopped reading now, but don’t! This is not the same old message about what to do in the middle of a crisis. This is information and direction for any organization any time they need to thrive.
Things companies do to thrive anywhere, anytime.
- To borrow from Jim Collins's book, Built to Last, great companies lean heavily on their core ideology. This emphasis is what makes companies visionary. Re-state your core ideology at every opportunity. Take this moment to become the visionary in your segment or industry. Make sure you have people that drink the ideology Kool-aid.
- Increase the intensity around achieving objectives. This doesn’t mean don’t have empathy for those that suffer either financially, medically, or socially. It does mean that the core of your organization will see you and your people through difficult times, but only if you remind them of the objectives, do not allow them to wallow in a pity party, and support them so that they can succeed.
- Focus on cash in the door. That means sales. Yes, sales will be tougher to get, and maybe fewer and farther between, but that just means you need to be more diligent about sales activities upfront. Raise the standards for activity, increase the frequency of huddles, use more data to help coach, and support and hold salespeople accountable.
- Hire great talent. Not just occasionally but all the time even when you don’t have the money or don’t have an open spot. What we know from our work with Objective Management Group is that of the 2M salespeople assessed, only 7% of them are at the "elite" level (Sales Quotient over 139). Another 18% score as "strong" (Sales Quotient between 130-1390). If the axiom is true – nothing happens until something is sold – then find great salespeople and hire them anytime, at any price. (Smartsize your organization NOW!)
- Improve the knowledge, behaviors, and skills of your people. There is a commitment to invest time, money, and resources to the development of the talent you hire. Recognize that your people, just like professional athletes, need constant conditioning, training, performance management, and coaching. Failure in this area is what leads to the "reverse" Pareto principle. I describe this concept in a recent article – The Evolution of Sales in 2020.
- Stay optimistic despite all of the evidence to the contrary. (Click HERE for the ‘There’s got to be a pony in there somewhere’ joke). When we started our work with Key Bank, Beth Mooney was fond of discussing the concept of "Shadow of the Leader". Quite simply it means that you as a leader, set the tone, posture, mental stability, and emotion for your organization. If you want your people to be energized and enthusiastic then it starts with you!
- They pick the can up and do something with it, instead of kicking it down the road hoping for a better time, a more appropriate set of circumstances, or for things to turn around. Great companies make things happen. They are creators rather than creatures of circumstance.
This brief outline requires many things from many people in your company. We can help in three areas:
- Leading Through Change
- Selling in Any Environment
- Hiring Better Salespeople